Privacy Policy
Last updated: April 2026
his Privacy Policy explains how Luminli (“Luminli,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit https://luminli.com, https://shop.luminli.com, and any related pages, content, services, or features we operate (collectively, the “Website”).
By using the Website, you agree to the practices described in this Privacy Policy.
1. Who We Are
Luminli is a beauty, skincare, makeup, nail care, and accessories brand and content website. Our Website includes:
– https://luminli.com, where we publish editorial content, guides, and educational materials
– https://shop.luminli.com, where users can browse and purchase products
Contact email: contact@luminli.com
2. Scope of This Policy
This Privacy Policy applies to personal information collected through:
– our blog and content pages
– our online shop
– product reviews
– newsletter signups
– direct communications with us
– cookies, analytics, and similar technologies used on our Website
3. Information We Collect
3.1 Information You Provide Directly
We may collect information you voluntarily provide, including:
– your name
– email address
– billing address
– shipping address
– phone number, if provided
– order details
– product review content
– messages or inquiries you send to us
– newsletter signup information
You may browse much of the Website without submitting personal information, but some features, purchases, and communications require it.
3.2 Order and Checkout Information
When you place an order on shop.luminli.com as a guest, we may collect information necessary to process and fulfill that order, including:
– name
– email address
– billing address
– shipping address
– payment-related information handled by our payment processor
– items purchased
– order totals, shipping details, and transaction records
We do not require customers to create an account to complete a purchase.
3.3 Payment Information
Payments are processed through third-party payment providers, including WooPayments. Payment processors may collect and process payment card details and related transaction information in accordance with their own privacy policies and terms.
We do not store full payment card numbers on our own servers.
3.4 Automatically Collected Information
When you use the Website, we may automatically collect certain technical and usage information, including:
– IP address
– browser type and version
– device type
– operating system
– pages viewed
– date and time of visits
– referring URLs
– approximate location derived from IP address
– time spent on pages
– interactions with content or products
4. How We Use Information
We may use collected information to:
– operate and maintain the Website
– process, fulfill, and manage orders
– send order confirmations, shipping updates, and customer service communications
– respond to questions and support requests
– publish and moderate product reviews
– send newsletters and marketing emails, where permitted
– analyze traffic and improve site performance and content
– detect, prevent, or address fraud, abuse, or security issues
– comply with legal obligations
– enforce our policies and terms
5. Cookies and Tracking Technologies
5.1 Cookies
We use cookies and similar technologies to support Website functionality, remember preferences, analyze usage, and support marketing and affiliate tracking.
5.2 How We Use Cookies
Cookies may be used for:
– essential Website functionality
– shopping cart and checkout operation
– analytics and performance measurement
– remembering user preferences
– newsletter or marketing-related functionality
– affiliate referral tracking after a user clicks an affiliate link
5.3 Analytics
We use analytics tools, including Google Analytics, to understand how users interact with the Website and to improve performance, content, and user experience.
5.4 Marketing Tools
We may use email and marketing platforms such as Klaviyo for newsletter delivery and related marketing communications. These services may use cookies, tags, pixels, or similar technologies in connection with our communications and Website features.
5.5 Managing Cookies
You can control or disable cookies through your browser settings. Please note that some parts of the Website may not function properly if cookies are disabled.
6. Affiliate Links and Affiliate Tracking
Luminli may participate in affiliate marketing programs. This means some links on luminli.com may be affiliate links. If you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you.
Affiliate tracking may use cookies or similar technologies, but only after a user voluntarily clicks an affiliate link. We do not use misleading or hidden affiliate tracking practices.
Affiliate relationships do not determine our editorial opinions.
7. Product Reviews and User Content
If you submit a product review or other user-generated content, we may collect and display:
– the name or identifier you submit
– the content of your review
– the date of submission
– related product information
Please do not include sensitive personal information in reviews or public submissions. Reviews may be publicly visible on the Website.
We reserve the right to moderate, remove, or refuse reviews or submissions that violate our policies or applicable law.
8. Email Marketing
If you subscribe to our newsletter or otherwise opt in to receive marketing emails, we may use your email address to send:
– updates
– promotional messages
– product news
– content announcements
– abandoned checkout or related reminders, where applicable and permitted
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us at contact@luminli.com.
9. How We Share Information
We do not sell your personal information for money.
We may share information with trusted third parties only as needed to operate our business and Website, including:
– payment processors, such as WooPayments
– email and marketing providers, such as Klaviyo
– analytics providers, such as Google Analytics
– hosting, security, and technical service providers
– shipping, fulfillment, and operational service providers
– affiliate platforms, for referral tracking where applicable
– legal or regulatory authorities when required by law or to protect rights, safety, or property
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
– fulfilling orders and maintaining transaction records
– complying with tax, accounting, and legal obligations
– resolving disputes
– enforcing agreements
– maintaining review records and support history
– improving our services and Website
Retention periods may vary depending on the type of information and applicable legal requirements.
11. Your Privacy Rights
Depending on your location, you may have privacy rights under applicable law, including the right to:
– request access to personal information we hold about you
– request correction of inaccurate information
– request deletion of your personal information, subject to legal exceptions
– opt out of certain marketing communications
– request information about how your personal information is used
To submit a privacy-related request, contact us at contact@luminli.com.
12. California Privacy Rights
If you are a California resident, you may have rights under California privacy law, including the right to:
– know what categories of personal information we collect
– request deletion of certain personal information
– request correction of inaccurate personal information
– opt out of the sale or sharing of personal information, where applicable
We do not sell personal information for money.
We will not discriminate against you for exercising applicable privacy rights.
13. Data Security
We take reasonable technical, administrative, and organizational measures to help protect personal information. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
14. Children’s Privacy
The Website is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to remove it.
15. Third-Party Websites and Embedded Content
The Website may include links to third-party websites, embedded content, and third-party services. We do not control and are not responsible for the privacy practices, policies, or content of third-party websites or services. We encourage you to review their privacy policies before providing information to them.
16. United States Store Operations
At this time, our store operations are intended for customers in the United States. If you access the Website from outside the United States, you understand that your information may be processed in the United States or other jurisdictions where our service providers operate.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date. Your continued use of the Website after changes are posted indicates acceptance of the updated Privacy Policy.
18. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at: contact@luminli.com